TRUMPF LASER IN MUNICH

TRUMPF – Lighting planning for the LASER World of PHOTONICS in Munich

For the international technology group TRUMPF, a precisely designed lighting concept was created for the entire trade fair booth at LASER World of PHOTONICS in Munich. The goal was to present complex laser technologies in a clear, high-quality, yet atmospheric environment – minimalist, functional, and brand-defining.

Daylight-like atmosphere, targeted accents

The ambient lighting was designed to create a daylight-like atmosphere, creating a sense of openness and orientation. At the same time, machines, exhibits, and interactive zones were precisely highlighted with sunlight-like accents. This lighting pattern specifically supports the perception of the technical highlights and creates spatial depth within a limited space.

Function and brand in balance

The use of different light colors and lighting distributions precisely tailored to the exhibits created a harmonious interplay of functionality and brand identity. The lighting supports both the clean lines of the exhibition stand construction and the dialogue-oriented structure of the stand concept.

Services at a glance

• Lighting planning for the TRUMPF exhibition stand at the LASER World of PHOTONICS
• Development of a coherent overall concept for technology, space and brand
• Daylight-like basic lighting for openness and clarity
• Sunlight-like accentuation for machines and product presentations
• Integration of different light colors for differentiated spatial effects
• Collaboration with trade fair construction, corporate design and technical teams

Description of services: Lighting planning, conception and installation

Architect and client: Keck GmbH

Exhibition area: 700 m²

Photos: Keck GmbH