AUDI A8L GUANGZHOU

Light show for the Audi A8L – 3D presentation in Guangzhou, China

For the exclusive world premiere of the Audi A8L in Guangzhou, we implemented the lighting concept for a spectacular 3D show – part of a large-scale brand presentation with a total volume of over 30 million US dollars.

The centerpiece of the project was a specially constructed plastic hall in the shape of a figure eight – a reference to the A8L model name and the brand identity. The temporary structure was developed specifically for the presentation, erected on site, and completely dismantled after the event.

The show itself was an elaborately choreographed production of light, media projection, and movement. Our lighting design supported the visual dramaturgy in close coordination with the 3D content elements and the spatial architecture. The Audi A8L was impressively unveiled and emotionally staged through precise light axes, glare-free LED technology, and dynamic control.

The lighting design emphasized the vehicle's design language, materials, and surfaces – always in harmony with the immersive overall experience. The result was a brand-defining premium experience at the highest design and technical level.

Description of services: Lighting planning, conception and installation

Client: O & R Communications Group

Period: 2010 - 2011

Photos: Baldauf & Baldauf Photography